Promo action for the chain «Teaspoon» – «Pancake quickly or for free!»
Promo action «Pancake quickly or for free!» – three sources of promotion: BTL, TV, Internet.
BTL
Main promoters of this action are «Pancake» and «Mouth». «Mouth» hunt after «Pancake» and he is trying to catch him and eat! During this chase «Pancake» and «Mouth» are distribute leaflets and tell the phrase «Pancake quickly or for free!». It is a promotion on the special service in «Teaspoon»: if a client waits more than 7 minutes for a pancake – he gets second one for free.
TV
Two advertisement films were specially made for this promo action.
Internet
A successful viral advertisement film which tells how breakfast in the «Teaspoon» is cooked. By legend this video was forbidden for translation on TV. During two weeks this video was watched by more than 600 thousand of people in internet. This video was also shown in the «Maximum» program in prime time on the NTV TV-channel.
